For a cell with emf $e$ and internal resistance $r$, if the current $I$ flows from the negative terminal (N) to the positive terminal (P) through the cell, what is the potential difference $V = V(P) - V(N)$?
The context states, 'V = V(P) – V(N) = e – I r [Eq. (3.38) between the positive terminal P and the negative terminal N; I here is the current flowing from N to P through the cell].'