A loop is moving into a region of uniform magnetic field directed normal to the plane of the loop and away from the reader. If the magnetic flux through the loop is increasing, in which direction will the induced current flow?
If the magnetic field is directed away from the reader and the flux is increasing, the induced current must create a magnetic field directed towards the reader (opposite to the original increasing field) to oppose this increase. By the right-hand thumb rule, a counter-clockwise current produces a magnetic field directed towards the reader. (Example 6.4 (i) in NCERT text illustrates this principle in reverse, where flux increases, so current is clockwise to oppose, by creating field towards reader. If field is into the page and increasing, the induced current would aim to create a field coming out of the page, which is counter-clockwise.) Let's re-evaluate: 'The magnetic flux through the rectangular loop abcd increases, due to the motion of the loop into the region of magnetic field, The induced current must flow along the path bcdab so that it opposes the increasing flux.' For a field 'away from the reader' (into the page) that is increasing, the induced current must create a field 'towards the reader' (out of the page). This is achieved by a counter-clockwise current.