A potentiometer is an accurate and versatile device to make electrical measurement of EMF because the method involves
(c) When a cell is balanced against potential drop across a certain length of potentiometer wire, no current flows through the cell
emf of cell=potential drop across balance length of potentiometer wire. So, a potentiometer is a more accurate device for measuring emf of a cell or no current flows through the cell during the measurement of emf.